Experience IKEA
What better way for a furniture manufacturer to promote its products than to let people use them? That’s what IKEA has been doing in Europe in the past few months. In November, IKEA hosted a sleepover...
View ArticleJigsaw Offers Brands Free Consultations
Does something feel a little off or not quite right? Maybe it’s time we looked at your brand. Bring your brand positioning statement and strategy statements along with some samples of work, and in one...
View ArticleVisit Milwaukee shares social love at Social Media Club Milwaukee
Last night, Social Media Club Milwaukee welcomed our friends at Visit Milwaukee to share their social media successes and challenges and highlight their new DearMKE campaign. The discussion was held at...
View ArticleBlack Friday is for procrastinators – holiday advertising starts early.
For years, retailers have been putting up in-store holiday displays earlier and earlier. It’s not uncommon to see fully decorated trees weeks before Halloween. This year, the holiday creep has spread...
View ArticlePedaling, pizzazz and promotion – how the Tour de France excelled at making...
After riding 2,115 miles in 21 days, 170 remaining riders of an original batch of 198 roared onto the Champs-Elysées in Paris yesterday to complete the 100th edition of the Tour de France. For the...
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Comedy Central’s marketing stars
Cartman's Favorite Like them or hate them, Matt Stone and Trey Parker are marketing geniuses and many of us could learn some things from them. For the people that don’t recognize those names, how...
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Humanize your service branding
Ah, the subtleties of effective, warm, humanized customer communication versus ineffective, off-putting, robotic customer communication. There is such beautiful, simple power in having your service...
View ArticleBranding with a soul
There is nothing better than working on a brand with a soul—something I’ve come to appreciate about our client Wheaton Franciscan Healthcare while producing their recently launched brand campaign. At...
View ArticleTrue in advertising strategy and life: talk about yourself, but only in the...
It’s not new news, but most of the time, even in our changing world—many advertisers still want to talk more about themselves than their consumers. In their version of the advertising strategy,...
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The Packers are undefeated. And so is their brand
Marketing geniuses may have missed the Green Bay Packers announcement that they were going to begin selling shares of the team again to the public. It hasn’t happened since 1997, when they sold...
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Lessons from Barcelona and the Green Bay Packers
Yesterday Nick wrote about the cultish behavior of the Green Bay Packers’ fans and how every company in the world aspires to motivate such behavior, yet very few do because they don’t have strong...
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